We use information held about you in the following ways:
- To ensure that content from this website is presented in the most effective manner for you and for your computer.
- To provide you with information, items or services that you request from us.
- To carry out our obligations arising from any contracts entered into between you and us.
- To allow you to participate in interactive features of our service, when you choose to do so.
- To notify you about changes to our service.
- To send you marketing communications.
We may also use your data, or permit affiliates or selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and, unless you ask us or them not to, we or they may contact you about these by post or telephone.
If you are an existing customer, we will only contact you by electronic means (email or SMS) with information about goods and services similar to those which were the subject of a previous sale to you.
If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.
If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data (the order form).
We may share non-personal, non-individual statistics or demographic information in aggregate form with our marketing partners, advertisers or other third-parties for research purposes. For example, we will not disclose to our marketing partners that you have purchased a specific item. However, we may disclose to them how many customers have purchased an item.
Through your use of this website, we may also gather certain information about your use of the website that does not identify you individually. Generally, this information is collected through "traffic data". We may collect and store such information automatically whenever you interact with this website. For example, we may collect your IP address, the hostname of your computer, browser information and reference site domain name every time you visit this website. We may also collect information regarding customer traffic patterns and site usage. This information does not, however, contain anything that can personally identify you; it is used to analyze and improve this website and to provide our customers with a fulfilling Internet experience.